Head of Design at a low double digit million USD revenue brand.

Tasked with elevating and expanding the product range and increasing revenue by 40% in 36mths. Achieved 55% revenue growth in 18mths.

Tasked with supporting the growth of the digital marketing channel (Instagram). We grew the account from 500k+ followers to 860K+ Followers within 2 years of arrival. Targeted to hit 1million followers by the end of 2021.

Leading a talented team of designers across all levels ranging from womenswear, print and accessories, totaling 6 direct reports.

AW20 BASICS

SPORTS 2021

GIYA

ABAYA

SALEMA SEJADAH

INAYA TELEKUNG

LALIA

LIYA HIJAB

BRYA HIJAB

MONO

RTW BASICS

AIRI PRINTED SHAWL

MODA WOVEN

RTW SS20

MODA SILKY SATIN

GEOMETRIC

RAYA 2020

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SPORTS TUDUNG

METAMORPHOSIS

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RAYA 2019